RecoveRecove
RecoveRecove
About Us
Our Products
Source RecyclablesBuy pre-processed HDPE, PP, PETSupply WasteSell plastic waste at fair, market-linked rates
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Supply Waste Source
About Us

We Are Building the Backbone of India's Circular Economy.

India's recycling problem is not a recycling problem. It's a supply chain problem. 90% of recyclable waste in urban India is collected — but passes through up to 8 layers of informal intermediaries before reaching a recycler. We are ending this cycle.

Recove team
Vision

To be the category-defining circular economy platform for India — and a model for emerging markets globally.

Mission

To organise India's recyclables supply chain — making it efficient, traceable, and quality-assured — so more plastic stays in the economy and out of the landfill.

People of Recove

Built by operators — not observers.

A founding team that has already built and exited businesses, scaled multi-city operations, run a Government of India mission, and shipped AI products at scale.

Viral Chhajer
Co-Founder

Viral Chhajer

GTM, People Development and Technology
3× founder · ex-Zomato, ex-Housr
  • Three-time founder: Runnr (acquired by Zomato), StayAbode (acquired by Housr)
  • Deep expertise in building and scaling asset-heavy, multi-city operations
  • Leads GTM, product, fundraising, and people at Recove
Kunal Kumar
Co-Founder

Kunal Kumar

Growth & Partnerships
IAS · Mission Director, India's Smart Cities Mission
  • 1999 batch ex-IAS · 25+ yrs urban infrastructure execution
  • Mission Director, India's Smart Cities Mission (2018–2024)
  • Commissioner — Pune, Kolhapur, Nagpur · HBS, HKS, NUS, IIT alumnus
Sharan Subaiah
Co-Founder

Sharan Subaiah

Supply Chain & Operations
Founder, Green Earth · scaled to 300 T/mo
  • 9+ years in operations; ~5 years automotive procurement (~₹200 Cr p.a.)
  • Founded Green Earth Industries — scaled to 150 T/mo plastic recovery in Bangalore
  • Leads Recove's end-to-end supply chain & operations
Aayush Killa
Co-Founder

Aayush Killa

Demand & Business Finance
ex-McKinsey, NEOM, Ola · IIM
  • IIM alumnus; experience at McKinsey, NEOM (Saudi Arabia), and Ola
  • Managed USD 50B+ capex; scaled teams of 300+; supported capital raises of USD 1B+
  • Leads demand-side strategy and business finance at Recove
Anshu Raj
Founding Team

Anshu Raj

Product & Technology
AI supply-chain platforms · CV, ERP, forecasting
  • Built AI supply chain platforms at Series A logistics-tech
  • Computer vision, demand forecasting, ERP, compliance automation
  • Building Recove's intelligence layer
Sinchith B A
Founding Team

Sinchith B A

EPR Operations & Partnerships
ex-Saahas Zero Waste · EPR & Plastic Waste Management
  • 3+ years in EPR and plastic waste management across India
  • Managed 40,000+ MT of EPR operations for brands like HUL, P&G, Abbott India
  • Worked with 100+ recyclers, vendor partners, and 20+ ULB engagements
Arun
Founding Team

Arun

Production & Facility Operations
Operations Manager · Bengaluru & Pune facilities
  • Drives production consistency across Recove facilities — fast resolution of output drops
  • Strengthens Pune operations through efficient systems and floor leadership
  • Owns dispatch logistics and invoicing across Bengaluru and Pune
Why This. Why Now.

Three forces converging — for the first time.

01

Market Scale

Plastic recycling market projected to grow USD 2.18B (2024) → USD 4.03B (2030) at ~11% CAGR. HDPE and PP recovery rates remain below 30% — the most underpenetrated, highest-opportunity segment.

02

Regulatory Tailwinds

EPR mandate requires 30% recycled plastic content today, rising to 60% within 2–3 years. Creates structural, non-discretionary demand for quality-assured pre-processors.

03

Technology Inflection

Computer vision, AI demand forecasting, and ERP traceability now make it possible to formalise what was always informal — creating a genuine moat for the first mover.

Inside Recove

The people, plant, and process behind every kilo.

From sorting line to dispatch — the team and machines that move 600+ tonnes a month.

The Recove team on the plant floor — every shift runs on their expertise.Finished output bags lined up for dispatch — full processing line running behind.Bulk bags moved by forklift to the stacking area — each lot placed in its designated bay.Sorting mixed plastic on the feed conveyor — contaminants removed before the line runs.Processed material dropping off the output conveyor — bagged and weighed directly on the line.Collecting sorted output at the grading machine — each grade bagged separately.Segregation bays labelled by polymer and colour — each in their own section.
AT RECOVE'S FACILITY01 / 07
The Recove team on the plant floor — every shift runs on their expertise.
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